
We are a passionate, small team of furniture lovers, upcycling to create a greener world.
How it Started.
Founded with a passion for sustainability, New-Futures has been at the forefront of the upcycling movement. Our mission is to reduce waste and promote environmental stewardship through innovative upcycling solutions. What started as a small initiative has grown into a thriving business, thanks to our dedication to quality and sustainability.
In the early days, our founders saw the immense potential in discarded office furniture. They recognized that with creativity and skill, these items could be transformed into valuable assets rather than being sent to landfills. Today, we continue this legacy, combining craftsmanship with a deep commitment to the environment.
Meet the Team
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Jane Goode
PROCUREMENT ANALYST
Jane’s creative flair ensures that every piece we upcycle is both functional and aesthetically pleasing.
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Jacob Burton
OWNER & CEO
With over a decade of experience in sustainability, Jacob leads our mission with vision and innovation.
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Emily Johnson
SUSTAINABILITY DIRECTOR
Emily ensures that our processes adhere to the highest environmental standards.
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Liam O'Connor
COO
Liam joins Jacob in the Operations and Resources side of the business.
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Tim Reilie
TECHNICIAN
Tim is responsible for ensuring the smooth operation and maintenance of various systems and equipment.
Values
We believe in the power of creativity, community, and corporate responsibility. Our core values drive every decision we make, from the materials we choose to the partnerships we form.
We are dedicated to:
Innovation
Continuously improving our techniques and designs to deliver the best possible upcycled products.
Sustainability
Reducing waste and conserving resources at every step of our process.
Quality
Ensuring that every unique piece we upcycle meets the highest standards of durability and aesthetics.
Community
Supporting local communities through job creation and sustainable practices.

“Our vision is a world where no furniture ends up in a landfill, and every business contributes to a sustainable future. We aim to set the standard for upcycling in the office furniture industry, proving that sustainability and style can go hand in hand. We envision a future where businesses everywhere adopt upcycling as a key strategy for sustainability.”
— Jacob Burton